Your startup won't fail because your product sucks.
$400
$275
What's Inside
No bullshit. Your money back if you're not impressed.
Virality & Growth Engineering
Exploit the holes in the system and build a breakout product that causes your AWS bill to spike.
Behavioral Psychology
Master persuasion and gamification, and learn why people make the decisions they do.
Sales & Cold Outbound
Figure out how and where to find your first 100 customers, and master the tactics to close them.
Product Design
Understand built-in virality - building products in a way that they naturally grow and attract more users.
Content
Learn how to write exceptional content that builds an audience quickly and attracts attention.
VC Fundraising
Navigate the world of VC, master your pitch, and understand how some founders raise millions.
Trusted By 500+ Founders from Y Combinator, Techstars, a16z Speedrun, and more
We grew our email list to 1000+ people in a month.
Adi definitely knows his shit. 10/10 would recommend.
Neha Desaraju
Founder @ Squaretower
Silicon Valley's best kept secret.
There's so many accelerators that will charge you thousands of dollars to participate and this playbook is easily worth 50 times what they offer. Anyone who is a founder or thinking of becoming one should give this a read.
Matthew Molinar
I threw my existing growth strategy in the trash.
As an enterprise software startup (in Kansas City of all places), it can be really hard for us to stand out and get attention, from customers and investors alike. Virality Playbook is full of ideas for us to solve that problem and get ourselves in the game fast.
Jeffrey Annaraj
Founder @ AXIOM
Really enjoyed the Virality Playbook.
This is a solid read for any founders especially those building in AI or consumer. I've applied a lot of the concepts to my side projects and am regularly checking in to read the latest updates to the book! Aditya has done a fantastic job writing this.
Sathvik Vangavolu
Developer Relations @ Perplexity
What's Inside?
A sneak peak at some of the chapters waiting for you inside.
Chapter 1: Nikita Bier - Key Tweets, Ideas, and Strategy Analysis
Chapter 2: Andrew Chen - Key Ideas, Atomic Networks, and Technological Enablers
Chapter 5: Tarpits
Chapter 15: Optimization, Retention Editing, and Engagement Bait
Chapter 17: Landing Pages
Chapter 20: Mastering Cold Email
Chapter 22: Competitor Research
Meet the author
Hey there. I'm Adi. I single-handedly wrote and maintain the 350+ pages of the Virality Playbook.
So why should you trust my work? This is my story.
Built and launched an e-commerce app w/ 200k+ users.
I founded MeriPheri, a digital payments app for street vendors in India, which I scaled to over 200,000 users. I launched the app in 2019, while I was still in high school, and worked on it for over four years, learning a ton about startups, product design, and user retention along the way.
Launched an NBA prediction market with 35% user retention
While in college at UT Austin, I co-founded Populus, a prediction market based fantasy sports app for NBA basketball. We hit over 5000 users and maintained an insane 35% user retention rate for over a year.
Co-founded the 3rd largest college sports media house in the entire US
Populus eventually spun off into 512 Media, which in just 6 months became the 3rd largest NCAA media house in the US. We hit over 20,000 podcast streams, 10M+ social media views, and signed athletes like Erica Sullivan and Kelly Pash.
Eventually, we started working with CBS Sports and Formula One, even getting invited to F1's Media Day in 2024, and also received a sponsorship deal from a national restaurant chain.
Made the Forbes 30 Under 30 List at 20 years old.
In August 2023, I woke up to a huge surprise - I'd been selected for Forbes 30 Under 30! I was 20 years old and just about to start my junior year at UT. To this day, I remain one of the youngest people to ever make the list.
Built an enterprise software product from scratch.
I founded and built Fastest Way Only, an software tool to help enterprises migrate databases between ERP systems. The tool reduced migration times by over 90%.
This was my first time in B2B, meaning I had to master cold outbound, Linkedin Ads, and navigate over a half dozen conferences. Eventually, I closed a successful pilot with a major enterprise.
GROWTH ROLES
Brought in results for several VC backed startups.
In the past four years, I've worked in growth and marketing roles for over a half dozen VC backed startups, including Endeavor (raised $7M), Toolhouse (raised $2M), and HockeyStack (raised $26M).
Launched the Virality Playbook
In the fall of 2024, I decided it was time for the startup world to have a full stack growth playbook, and I began work on the Virality Playbook, and the first version was launched in January 2025 with just 75 pages, to a strong reception.
Since then, I've expanded the playbook to over 350 pages, and more than 500 founders have bought it. I've been invited to conferences and events as a speaker, and have had over 20 startups ask me to consult for them.
Pricing
Choose your path to growth.
Includes full access to the Playbook forever.
Direct feedback on your entire growth stack.
Custom growth strategy tailored to your product.
Let's Talk
Custom Scope. Selective Engagements.
FAQs
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Who is this for?
Why should I pay $275 for this playbook when I can read blogs and Twitter threads online?
What if I'm not building a tech startup?
Do I get lifetime access?